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Let the "off-season not be short" three major "sales strategy" of CNC machine tools will be released

Let the "off-season not be short" three major "sales strategy" of CNC machine tools will be released

  • Time of issue:2018-12-28

Let the "off-season not be short" three major "sales strategy" of CNC machine tools will be released

(Summary description)The off-season sales methods for CNC lathes are: quality, reputation, and service

  • Time of issue:2018-12-28
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        The scorching summer heat is unbearable. In recent months, the temperature has gradually increased. Coupled with the influence of the industry market, many machine tool manufacturers have reported that the CNC machine tool industry has begun to enter the off-season. How to make these CNC machine tool brands have a brand new improvement in the off-season sales? This has become something that many machine tool manufacturers, such as Shenyang Machine Tool, Daguang Evergreen, and Baoji Machine Tool, are actively brewing.

   The off-season is off-season because its market demand is relatively reduced and the "cake" is shrinking, while the off-season can not be off-season because the company can increase overall sales through effective means. The size of the total market is dictated by the environment, and it is difficult for companies to change, but the market share is controlled by the companies themselves.

Imagine that when most companies stop marketing activities due to the off-season, our carefully planned marketing activities can more easily attract the attention of consumers; when most companies are unwilling to invest resources in cultivating brands in the off-season, the advertisements we place may be Become the only advertising voice in the current period; when some companies take advantage of the off-season to rest, our sudden speed increase can often achieve corner overtaking in an instant. In this regard, senior experts in the field of CNC machine tools have said: There are only off-season ideas, and there is no off-season market. Whether the market is indifferent or not can be completely controlled by the enterprise itself!

   In addition to establishing a correct mentality of "the off-season is not low", it is also necessary to think about specific measures to deal with the off-season. The following is the "off-season sales strategy" for CNC machine tools summarized by the editor for you, to share with you:

   Strategy 1: Transformation and upgrade seize the opportunity to adjust the product

It’s a common practice in every industry to grasp sales in peak seasons and grasp products in off-seasons. The CNC machine tool industry is no exception. In the off-season, it is actually an opportunity to adjust the product line, which is not available. The overall market is not active. Product adjustments will not be too big a gap with other companies in terms of sales and market share. Experts suggest that “indulgence lies mainly in the development ideas of the company. If you can seize the opportunity to adjust and adjust traditional products in a timely manner Clean up, actively invest in the research and development of new CNC machine tools, and do a good job in the early stage. When the peak season comes, then the company will have a greater chance of winning a thousand miles in the market. "

   Strategy 2: Strengthen service and promotion to create an exclusive image

The CNC machine tool industry, like the service industry, must play the three cards of "quality", "reputation", and "service". CNC machine tool companies can devote more energy to do a good job of providing "quality", "reputation", and "service". Select a certain number of old customers for telephone interview services, free door-to-door security inspection, cleaning, and maintenance services, especially for after-sales workers and sales staff to come together, the workers do product maintenance, maintenance, sales and customers do in-depth communication, such as using Stability, effectiveness of use, etc., make the off-season a month of service to enhance your brand image. Remember that customers are the best salesmen for products!

   Strategy 3: Reverse thinking, turning disadvantages into advantages

  In the peak season, CNC machine tool users are troubled by various advertisements and do not know how to make a decision. However, this problem does not exist at all in the off-season. The off-season is often the time for sales staff of CNC machine tools to recuperate. Promoting products at this time is not only low in price, but also less disruptive to users, which can often achieve good results. In addition, CNC machine tool companies should participate in more professional exhibitions and reserve more projects and intended customers while promoting their brands. Use the media to promote the brand, increase awareness, and strengthen the company's brand power by establishing social responsibility.

Although the competition in the CNC machine tool industry is fierce, the progress of domestic CNC machine tool companies is very obvious. Facing the impact of the off-season of the market, CNC machine tool companies must believe that as long as they do a good job in internal management, improve product structure, and actively explore the market, they will be able to survive safely. .

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